What It Actually Does
Not generic CRM scoring. REILeadKey understands cash buyers, seller opportunities, buy-box fit, and the signals that move deals.
Every lead gets a 0–100 score that updates in real time — with clear reasons and the next action to take.
New → Contacted → Buy-box qualified → Walkthrough — see where every opportunity sits and what’s at risk.
Catch cooling deals before they become lost revenue — with recovery playbooks that fit investor workflows.
AI drafts the text. High-risk or high-stakes messages wait for Approve or Reject — nothing sends without you when it matters.
Weighted 30/60/90-day outlook and source-level ROI so you shift budget toward what actually closes.
